General Info

The company wanted to deliver a specialized product with different topics related to pets, such as: history of the breeds, care tips, activities to do with them and extraordinary pets that help or give a service to different industries.

The problems 🚨

Define the sections on the app

Card sorting

· Factor canino
· Perriatra
· Arte cultura
· Perro extraordinario
· De paseo
· Adopta y apoya
· Terapia canina
· Entretenimiento
· Marcas (Sponsors)

Different topics to
talk in each update

Internal & external areas/profiles that we needed to produce each release.

Identify the people to generate the necessary material.

specialist information, audio, video, design, photographers, sponsors

Opportunities 🎯

There weren't similar apps, so we contacted real pets specialists and brands related to taking care of pets, so we were able to produce material (audio / visual) which could explain different topics.

Audience 👥

Our audience was people with a great interest in pet care, who consider their pets as members of their family.

KEIN 🐶
“I really love my pet, it's like my son”

LAIA 🐕
“I have a pet but I want to know more about it”

CINDY 🐩
“I’m thinking of having a pet but I'm not sure, I need to research about it”

Goals 🚀

Together we delivered an update every two months (app) and frequent website updates in each new number, we worked with different profiles: editors, designers , producers , marketing & sound engineers; the contact and communication with different profiles were very important to deliver the different stages:

· Research with specialist
· Voice and tone of the editors for the article
· Photo shooting
· Record of interviews
· Sound composition
· Architecture of information
· User interface
· Interaction design