General Info
Noticieros Televisa
App with the most relevant M茅xico newscasts 馃摵
Context 鈩癸笍
The company had a lot of information that their newscasts generate every day. They tried to re-design the app twice by only using the material of the newscasts (a lot of notes, news and multimedia material). Before we began designing any solution, we needed to understand how the user consumes this content in Mexico and how the main brands of news try to give their content in other countries. On the other hand, this brand generates a lot of content every day, together we applied different methods to deliver a good architecture of information and follow the differences of each platform (IOS & Android).
The problems 馃毃
Old app
*Screen and sections
路 The app only shew the latest news. 路 The app had all sections in the hamburger menu (the same experience in iOS and Android). 路 The users only watched the first notes in the "timeline", and the other sections weren't relevant for them (architecture of information mistakes).
Opportunities 馃搷
路 We changed of app structure in each platform, we took advantage of a lot of different multimedia material available to make the most of the app.
路 Different newscasts constantly generated material. 路 We consult with the Google team so we could have a good material design implementation.
Audience 馃懃
Together we did research based on the behaviour of the users habits or moments, when they consumed the content; besides, we did benchmarks of other apps: New York Times , BBC, CNN or HuffPost) to get acquainted with different options in other countries.
Goals 馃弳
We gave our users fast content to read. We took advantage of different multimedia content, which later on, we applied to different sections and to enrich the notes.
We defined a good architecture of information (together we did research based on the behaviour of the users habits or moments when they consumed the content, benchmarks of other apps: New York Times , BBC, CNN or HuffPost).
We delivered one app for two platforms, each one with the different guidelines. We followed the Human Interface guidelines and Material design guideline to give a better native experience.
