General Info
ESTO
Web of a sports newspaper ⚽ with great tradition in Mexico
One of the sports newspapers with more history and tradition in Mexico, the brand wanted to give a drastic change at their website on the occasion of the 72º anniversary.
The problems 🚨
The challenges were: to know the current audience, architecture of information and modern design for the traditional brand.
Audience 👥
One of the big insides in the research was that the main audience and the stakeholders of the project were hard users of football soccer and boxing, they enjoyed knowing the details of statistics of their favourite team or team player.
For example, they want to know in which minute their favourite player is more effective in the match.
Opportunities & Goals 🏆
This behaviour of the users detonated the architecture of information and tested it in different times with different solutions giving as a result the creation of new sections , real time widgets for the users , generate a design library, hierarchy of notes , advertising spaces and easy system to create new content.
